Curriculum vitae
Matthew Moran
Lead Product Designer
matthewdm@live.co.uk · 07759 952035 · West Yorkshire
Profile
A Lead Product Designer with 10+ years of experience across UX, UI and frontend development. I lead design for global shopper and merchant products, combining user research, accessibility and hands-on implementation. I create shared systems that help teams deliver consistent experiences.
Experience
Fruugo
January 2022 to present
Lead UI UX Designer
Lead UI and UX design across Fruugo’s global shopper marketplace and merchant products, combining research, design direction and hands-on delivery.
- Led a company-wide accessibility audit across shopper and merchant products, using WCAG Level AA to identify barriers and working with Engineering and Legal to prioritise changes supporting European Accessibility Act readiness.
- Lead a three-person UX team, maintaining shared design direction and mentoring colleagues across multiple workstreams. Introduced embedded designers to give product teams a dedicated UX contact, and recruited and onboarded two designers.
- Brought colleagues into discovery using Opportunity Solution Trees, connecting research findings with opportunities and comparing possible solutions before committing to a direction.
- Led a contextual multilingual audit to turn shopper trust concerns and merchant translation problems into priorities for typography and language controls across Marketplace, Checkout and merchant tools.
- Used Hotjar recordings, GA4 journey data and completion-time evidence to simplify merchant onboarding. Agreed with Sales and Technical Integration which questions could move to integration, reducing the information merchants needed to provide upfront.
- Developed an AI shopping assistant from the CTO’s proof of concept, leading UX, frontend implementation and product character identity.
- Created and maintained the shared Figma component library, aligning with engineers on React components in Storybook. Enabled designers to build realistic, multilingual prototypes without recreating established patterns for each project.
Capabilities
UX leadership and mentoring · Recruitment and onboarding · B2B and B2C research · GA4, Hotjar and Maze · Opportunity Solution Trees · Figma and design systems · Accessibility and localisation · Frontend delivery and AI prototyping
Matthew Moran · Lead Product Designer
Earlier experience
Incommunities Housing Association
2019 to 2022
UI/UX design and frontend development
Led UI/UX design and frontend development for in-house systems. Created and maintained consistent, responsive interfaces across devices, with accessibility built into the design and implementation.
Worked with stakeholders, managers and engineers to understand user and business needs and improve existing services.
networx Recruitment
2013 to 2019
Design, progressing to Senior Designer
Designed mobile-first web applications for recruitment clients, working independently and within a wider team. Worked directly with clients to create clear, accessible interfaces and supported junior designers as I moved into a senior role.
Education
BA (Hons) Graphic Design, 2:1 · University of Derby
Independent product work
Created and continue to maintain Accessible Trades, taking a live accessibility-focused service through discovery, design, frontend development and ongoing improvements.
Portfolio
Case studies covering localisation, merchant onboarding, AI shopping and Accessible Trades.
mdmoran.netlify.app/#case-studiesRecommendation
I’ve had the privilege of working with Matt for several years, and without hesitation, I can say he’s the best colleague I’ve worked with in my career.
Matt is an outstanding UX designer who genuinely puts users at the heart of every decision he makes. He has a remarkable ability to balance business goals with real user needs, always backing up his design decisions with research and data rather than assumptions. His passion for accessibility is something I deeply admire. He consistently champions inclusive design, ensuring people with a wide range of needs and abilities are considered throughout the design process. His empathy for users is evident in everything he does, and he never loses sight of designing products that work for everyone.
Matt also has an impressive depth of technical knowledge, which allows him to collaborate seamlessly with engineers and make well-informed design decisions. He combines user-centred thinking, evidence-based decision making, technical expertise, and outstanding collaboration in a way that’s incredibly rare.
Beyond being an exceptional designer, Matt has been an incredible mentor. He’s always been generous with his time, coaching me, encouraging my professional growth, and giving me the confidence to push myself further in my career. His support has had a lasting impact on my development, and I’ve learned so much from working alongside him.
Any team would be fortunate to have Matt. He’s not only an exceptional UX designer but also a genuinely kind, supportive, and inspiring person to work alongside. I hope I have the opportunity to continue working with him for many years to come.